With the increasing popularity of the internet and online marketing, the competitions for e-commerce businesses are also becoming tougher. You need to manage and plan your strategies to generate traffic and boost your e-commerce store’s revenue. Various marketing techniques like social media marketing, Magento multivendor extension, are becoming increasingly popular amongst e-commerce businesses.
Following is a list of top 10 marketing tools that you can use to boost your e-commerce business revenue. Have a look-
1. Google Analytics
Google Analytics is a free and the most popular marketing tool that helps you analyze which traffic source is working best for you. You can also get a fair idea on the conversion rate, revenue, number of purchases etc. Further, you can also track the behavior of your visitors, how long they are sticking around and also which pages or products are attracting the maximum number of visitors.
2. Hootsuite
HootSuite is a very effective marketing tool that will ease the tedious task of handling and be updating information on all your social media profiles and pages. As of now, Hootsuite coordinates with more than thirty-five distinct providers, including Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram. It enables advertisers to understand their audience by providing a follower’s bio and Klout score alongside connections to his or her web-based life profiles. You can maintain your online presence on all the social media profiles by using a single dashboard. In this way you can easily make lists of followers you need to watch out for and increase engagement with.
3. Google Trends
Google trends help you plan and strategically create content for your website so that you can generate more traffic and increase conversion rate. Apart from uploading informative content, you should make sure that your content is relevant and something that netizens are searching on the internet. Google trends help you strategically create your content by mentioning relevant keywords.
4. Multi-Vendor Marketplace
Multi-Vendor Marketplace also helps you make your e-commerce store attractive and relatable for your prospective buyers. It makes easy for you to allow the number of vendors to sale on your e-commerce store. As the numbers of vendors grow, the variety of products available at your store will also grow and it will result in a better conversion rate.
5. WordPress
WordPress can really help you connect with prospective buyers and generate brand awareness. A quality and engaging content that your readers can relate to will easily convince them to make a purchase on your site.
6. SerpStat
SerpStat is a popular marketing tool that allows you to automate SEO processes. By using this tool, you can easily track rank, analyze backlinks, research on keywords, and get competitive research, as well as site audit, was done with ease.
7. DrumUp
DrumUp is a social media and content marketing tool that you can use to increase the revenue of your e-commerce store. It’s a chrome extension to plan posts and find new content. It can enable you to crucially cut down the measure of time you invest in platforms like Twitter, Facebook, Pinterest and LinkedIn.
8. Mento
Mento is a marketing tool that you can use to automate and schedule your social media marketing. It enables online vendors to promote their eCommerce products on various social media networks like Facebook, Twitter, Pinterest, Instagram and numerous more. It gives you the chance to take it easy or center around different aspects of your business and effectively make a plan for the day for your social media marketing. Thus, social media has turned out to be one of the most effective ways to boost your e-commerce business revenue.
9. MailChimp
With its advanced analytics, MailChimp is yet another marketing tool that helps you track what orders your customers are placing. MailChimp makes it simple to outline and send eye-getting emails, and track battle execution. MailChimp enables you to pick the bundle that works best for you, regardless of whether it’s their free arrangement, a month to month rate or a compensation as-you-go choice.
MailChimp for Magento will help you to move business information to your MailChimp account, enabling you to target email clash in view of your customer’s purchasing behavior. Educate them regarding unique offers and advancements, or send products proposals to the customer in light of their buys. It also allows you to automate campaign creation, sending back-in-stock emails etc.
10. ReferralCandy
If you can generate traffic through references, the chances of getting a better conversion rate are higher. ReferralCandy is a marketing tool that allows you to create referral incentives for your e-commerce store. Your customers will get their own referral links and earn a reward once they succeed in bringing traffic and increasing the conversion rate of your e-store.
Conclusion
No matter what platform of growth you and your e-commerce store are in, tools are out there to enable you to succeed. These 10 marketing tools simplify the online business process, enabling you to successfully promote your brand and increase your revenue in the small amount of time. A lot of these free e-commerce tools will have precisely what you have to develop and manage your business better.
What are your most loved free tools that had a major effect on your revenue?
About The Author:
Isha Singh is a technical writer at oCodewire blog. She has to help people gain a foothold in the digitized world. Read her sharing her views on web and app development, the latest being Magento daily deal extension.