Ever since its inception, web design hasn’t left any stone unturned in connecting and interacting with the end users. Irrespective of the topic of website, it is a web design which plays a vital role in sending out the message to the targeted group of audiences. After the massive surge of using large background photos/images in web designs, it’s now the turn of background videos to woo the visitors of your website. Big background videos are in no way far from becoming one of the finest web design trends in the web design world. Continue reading this post as I’ll be offering you some handy tips on using the big background videos for making your website presentable and a lot more effective. So, let’s get on with the tips now!
Mute The Audio For The Background Video That You Plan To Incorporate Into The Web Design
A common mistake committed by web designers is to play the sound of the video without the consent of the website visitor. This is something which can ruin the overall user experience and thereby increase the bounce rate for your website. While using bug background videos in your web designs, make it a point that the embedded video plays without any audio. Allow your visitors to decide whether the sound needs to be turned on or not and if it has then when should the respective video be unmuted.
Limit The Length Of The Background Video
Since a background video would be playing on a constant loop, it is vital to ensure that its length is being trimmed effectively. Keeping the video length too short will have the lopping as disjointed, resulting into a jarring effect which disturbs the viewer. Likewise, keeping the video length too long will make the visitor click away from your website or to an entirely different page way before the video has buffered completely. As a thumb rule, ensure that the length of your video is somewhere between ten and thirty-seconds. The reason being that a ten second video is too short and a thirty second one is considered too long. A video with duration between 15 and 25 seconds is also considered ideal.
Decide whether you want to produce your own unique video or want to download one from the free stock available online
As a web designer who’s been asked to include a background video within the web design, it is absolutely essential to decide whether you’ll be opting for a video download from the Internet or would be interested in creating your own unique video with the help of resources. The Internet is crowded with free videos, which aren’t of high resolution. Hence, it is recommended to spend some extra money on downloading high-resolution videos.
Pay Special Attention To The Aesthetics Of Your Background Video
Whether it is a big image or a large background video, looks definitely matter a lot. Right from ensuring the high resolution of your videos, it is also necessary to affirm the seamless nature of transitions and other movements within the video. Your video should be of the highest visual quality-thereby wooing the visitors the very first time.
Add All The Typical/Contemporary Video Formats For The Ease Of Viewers
Equipping your web design with a video is undoubtedly going to help you in increasing the site’s popularity by a great leap. A problem that’s affecting a majority of web designers today is getting all the popular video formats (supported by mainstream browsers) for their videos. Well, a simple solution to this problem is simply the addition of typical video formats like mp4, webm, ogv etc. using a Flashh .flv fallback.
Don’t Neglect To Design For A Wider Range Of Devices
Since background videos are a fruit of cutting edge technology, it is usual that every device won’t be able to display them in the desired manner. Hence, as a web designer, it is important to plan for this variation when it comes to adding background videos in web designs. You need to keep in mind the smartphone and smart tablet visitors for your website an hence ensure that your video is rendered perfectly on their devices and chosen browsers.
It is a good idea to provide static images as the fallback background for websites, which have a video running in the background. Last, but definitely not the least, even if the device can technically render your video, make sure that you aren’t forcing a high-resolution video on a mobile device with a limited bandwidth. The reason for this being that the resultant user experience may turn to be quite slow and potentially expensive. So, thinking about the right balance of quality and weight is necessary for maximizing results via a web design equipped with a video background.
Wrapping Up
The use of video on a website is associated with a downfall in the site’s speed. Hence, complete adherence to the aforementioned tips is necessary for affirming 100% performance of your site, even in the presence of a heavy video background.
About The Author:
Victoria Brinsley is a mobile app programmer for Appsted Ltd – a reputed Android app development company. In case, you are willing to avail detailed information on the same, get in touch.