“You want to get into the ‘marketing-via-social-networking’ scene, but you’re not able to decide on a platform. They’re either way too complicated, or too abrupt. It’s confusion galore…Till you came across ‘Tumblr.’”
Tumblr is a mishmash of a blogging website, and a social networking one, giving you the best of both worlds. From your personal thoughts, to pictures from your latest photo-shoot, here you can post anything and everything. It’s absolutely ideal for showcasing your portfolio, or for promoting your wares.
Since its inception in 2007, by David Karp, an American entrepreneur & web developer, Tumblr has been creating quite a stir. Being one of the very first ‘short-blogging platforms’, it now has over 77 million ‘dedicated’ bloggers hooked onto it.
It’s very straightforward. No complex procedures involved. You simply have to create an account for yourself, log in, and “Voila!” you’re ready to blog. You can put up videos, photos, music…or (the classic) a string of words. The list is vast, and limitations are few. You don’t have a word limit here…although, the general idea behind a ‘short-blogging-portal’, is to do just that…’Make it brief’.
Tumblr is apt for those of you who are looking to display your merchandise, or to simply give the masses a clearer insight into your establishment. If you’re into the apparel industry, post images of the variety of designs that you offer. Or, if you’re into the ‘self-assembling’ furniture line, including videos on how to put them together would be of great help.
Making your blog as innovative as possible, would generate a whole horde of followers. They, in turn, can do you a favor, and share your posts on their blogs. This creates a chain reaction, drawing in a lot more admirers. Once word gets out, you’ll be ‘soaring high’ in no time at all.
To make matters even easier, Tumblr is a responsive site, i.e. you can access it from any device that has internet connectivity. So say, you’re on the move, but have something important to post. You could do so via your smartphone, or tablet. It’s user-friendly on any medium.
Other Features
- You have the option to make your blog public or private.
- Your page portrays ‘you’, and is what gives the public a basic idea of who you are. It can attract followers, or repel them. Tumblr gives you the option to customize your page completely, using HTML. You may do so, keeping in mind your target audience, as you need to intrigue them enough to look into your page, further.
- For all you Instagram users, Tumblr has made it easier for you to post your photos directly on to your blog, from the software.
- You can get your message across to an ocean of people, and connect with them on a deeper level. It also gets you direct feedback almost instantly, which enables you to understand your position in the market and the areas that call for improvement. This way, you can ‘pin-point’ exactly what the audience wants from you.
- If you’re asked the same question by your followers repeatedly, and you just don’t have it in you to humor them anymore. Save the answer as a ‘Draft’ and put it to good use.
- You have the freedom to post ‘other’ content that are relevant to your field, and may be of interest to your followers.
- Chat with fellow ‘Tumblr’ members.
- You can leave an audio message for your followers. Doing so speaks to them on a more personal note, making them feel special.
- Tumblr lets you know who’s liked your blog, reposting them, and even those who are keeping tabs. This way you can follow them back, and interact with them.
- Your blog need not only revolve around what your business offers. You could also post interesting/funny stories that occurred at work, videos exhibiting your work environment …in other words, content that gives a clearer outlook of your establishment.
This not only portrays the more ‘informal-side’ of your business, but also gives ‘job-hunters’ a clearer idea of it.
- Check out other blogs…namely your competitors. It’ll help keep you ‘on-top-of-your-game’.
Consumers are highly cautious these days. Investments are never made without conducting a prior research. Blogs play a major role in convincing them as they’re usually on a more informal note, and provide a lot of insight into the company and its workings.
By posting all your blogs right on the dashboard, Tumblr enables ‘easy-access’ to them. One no longer has to embark on a long, (often) fruitless search for them. They’re right there for the world to see and explore.
If your intent on declaring to…or reminding, the masses of your existence, then you have to meet them on a platform where they converge. Tumblr is where it’s at it. And considering their ‘ever-soaring’ popularity, Tumblr is where it’ll be.