Why Transforming E-Commerce Store into M-Commerce is Important for Business? E-commerce has become a crucial part of our lives. More than 40% of people prefer buying products online. Brands have switched their traditional brick-mortar business to online for better customer engagement and sales. People use mobile devices to access E-commerce websites, as they find it an easier and convenient mode of shopping. According to reports, more than 60% of online traffic is from mobile phones only. Keeping this fact in mind, business enterprises have started developing Mobile apps for their E-commerce business. Mobile apps are the major driver of online traffic, proving that building a mobile-friendly portal is a great way to increase business sales.
What is M-Commerce?
Mobile commerce is a process of conducting sale-purchase activities via mobile phones or tablets over an internet connection. Nowadays, mobile phones are easily available, and these devices are slowly replacing traditional computers. With so many interactive apps, mobile commerce is emerging as a prominent way of doing business. Brands having an E-commerce website but the absence of a mobile commerce app is making tough for them to survive in a competitive world. Many advantages of M-commerce are provided to both large and small business enterprises.
5 Benefits of M-Commerce
1. Omnipresence
It is one of the major advantages of m-commerce. Users can avail information in real-time when they need, regardless of their locations. All is possible with mobile devices having an Internet connection. With mobile commerce apps, users are free to perform other activities, such as meeting people or traveling while making payment transactions. With this facility, mobile commerce makes services meet user’s requirement whenever and wherever it occurs.
2. Convenient
Mobile devices are very convenient for users to perform multiple tasks having a wireless connection. Mobile devices are easy to carry and more functional in use while their size also getting smaller. These portable devices can be installed in various screen patterns, and easy to connect. People can buy a product using mobile apps by sitting in a cafe or traveling in a metro train. In addition, making the app more convenient, the customer becomes more loyal towards the brand.
3. Global Reach
The other benefit of mobile commerce is the global reach. Brands can target markets they’ve never tried before and a great platform to grow their business. Through mobile apps, businesses can approach customers anywhere and anytime. On the other hand, users can explore products, services 24/7 regardless of location. People are no longer restricted, they have complete freedom to buy a product by accessing e-commerce features. Furthermore, business firms are offered a lot of opportunities to drive sales and boost ROI.
4. Personalization
A touch of personalization factor is very important for the customers to become loyal towards a brand. With M-commerce, a business enterprise can provide customers personalization feeling. Push Notifications are alert messages, which give customers information regarding latest offers, product launch, discount coupons and flash sale details. It bridges the gap between a business and customers. This ensures the customers that they are important and brand is loyal to them. With notifications, offers are delivered and the audience is easily approached as mobile phones are often carried all the time by users.
5. Complete Access
Customers having complete access to business information is very important. A little bit of delay in response from a mobile app will end up in customer switching to another m-commerce platform. In mobile commerce, multiple channels of communication are offered to a customer to handle their issues in real time. A mobile app is the best medium, which lets users find information instantly, get quick responses, and easy to find products. Everything from shopping to support service is available in a compact way. Important features like Live chat assistance, detailed pricing, out of stock notification, and service details can be integrated into an M-commerce app for user convenience.
It is pretty clear that M-commerce offers business enterprises a number of advantages, whether they’re trying to engage new customers or improving their existing services. The mobile commerce provides an excellent way to target a global audience and grow market share.
Conclusion:
M-commerce has become an integral part of business enterprises to survive in a tough competitive world. Brands having mobile apps grow fast in comparison to those not having a mobile app. There is no point of denying that mobile apps have conquered the whole business world and people’s soul as well. Seeing the trend, every service and brand is switching to the mobile app having innovative features and better functionality than their websites.
About The Author:
Sneha Rawat is an experienced developer associated with OrangeMantra, a leading Mobile app development company known for translating ideas into reality. I love writing informative blogs on the latest & trending technologies.