When constructing your Magento e-commerce shop, user experience, and adequate user interface design are prime factors. Magento provides a powerful engine to keep your store running around the clock efficiently, but if your customers can’t discover what they’re looking for, it’s a sinkhole.
A bad navigation structure or a poorly constructed interface is likely to switch off users and bounce off your site even before they see what you’ve got to give. Developing a custom Magento theme is a wonderful way to stand out online, achieving greater search rankings as well as providing delightful user experience.
How To Create a Stunning Magento Store
1. UI/UX tips for your Magento Store
Magento’s popularity is snowballing at an amazing pace. But having a Magento e-commerce site is not enough–navigating, using, and consuming must be simple. UI and UX are the core of any e-commerce shop, and with Magento one of the preferred platforms, it goes without stating how important UI and UX are–not just offering a wonderful experience but seeing your earnings grow exponentially.
2. First Impression Counts
Brainstorm how you want it to look before you begin designing your Magento website. Aesthetics is just as essential in the globe of online stores as functionality, so make sure your Magento design is attractive and attractive to your clients. How your Magento store looks is very much communicating about your company and influencing the next course of action.
You need to give a nice design to make individuals remain on your website, so work towards it from the start. Focus on all aspects of the user experience – from product cataloging, search features, seamless adding of products to the shopping cart, and simple checkout.
3. Customize! Customize! Customize!
Being an open-source platform, Magento provides unlimited customization options with comprehensive assistance in developing websites and sophisticated features for e-commerce – capable of turning tourists into potential customers in no moment. With a theme is one of the simplest ways to customize your Magento e-commerce website’s design.
Choose topics that are free or paid and tailor them to your requirements. To guarantee that you choose the correct theme, know your business ‘ objective, development plans, and company size – customizing a theme can save time and cost as compared to creating your website from scratch.
4. Use Responsive Design
With clients viewing your websites from a multitude of devices, it is vital to make sure that your Magento website looks great on all of them. Your Magento e-commerce company can profit from responsive web design in many respects: from enhancing conversions to enhancing search rankings. Use responsive design to resize, conceal, decrease, enlarge or move material on each screen and make it look nice.
Take advantage of some of Magento’s most striking characteristics such as generating pixel-perfect websites, amazing page and product load speed, a range of customization homepage layouts, AJAX slider compatibility, front-end customization, high-resolution / retina support, and product image hover / quick view, and experience an influx of website traffic.
5. Incorporate Call-To-Actions
When organizing content on an e-commerce site from Magento, you need to concentrate on developing powerful calls-to-action. It should be your top priority to make your site simple to navigate to result in a transformation. Use appropriate calls-to-action to direct customers to a particular portion of the website. Embed suitable connections, make navigation easy, and witness the emergence of your conversions.
6. Leverage the Fall Back Logic
The fallback logic system from Magento is strong and enables theme editing without duplicating files, making it simpler to preserve and edit only the files required within the theme. If some files are missing, if they can’t be discovered, Magento will search for them and make a mistake. Start with multiple working topics and then tell Magento which one to search for when making your site. Set up a fresh theme and get to work on it if you make any adjustments to the base setup.
7. Optimize for SEO
SEO can create or break your Magento website and therefore it is essential to optimize it so that the required results are obtained. The secret to SEO success is to analyze sector information, research keywords and study your competitors carefully. Pay close attention to keyword studies as incorrect keywords will result in bad traffic and poorer conversions.
Create distinctive product descriptions, incorporate feedback and reviews from customers, integrate connections to social media, including product pictures, and use search-friendly URLs. Focus on constructing your entire site with these SEO tips and avoiding mistakes, duplicating content, and missing tags, particularly your product pages.
8. Take Care of Media Content Quality
Your brand’s customer satisfaction and perception are based on tiny details, even if you don’t believe squares break. You can deliver excellent high-quality products and arrange the finest customer service. But in a way that can not be resolved, such tiny items as bad pictures and videos placed on product websites can damage user experience.
This is what you should do
- Double-check all pictures and images you have and make sure they are pixel-perfect
- Replace low-quality pictures with acceptable options
- Use custom-designed, initial illustrations and icons to create your content more vivid and fresh to stand out from rivals.
Video marketing is booming as it enhances the client experience and explores your goods. The recent study found that this year a brand video was a decisive buying factor for 81% of clients! So if you’ve decided to use your website’s video material, you’re on the correct track. Just bear in mind that quality matters, so sharing well-produced and stable footage that is exciting and helpful to your audience is essential.
9. Offer a Remarkable user Journey
Magento allows you to generate front-end user interfaces of superior quality that can be fully incorporated with other web services and external techniques. The feature-rich, theme-based, open-source platform is a common option for organizations of any size and from any domain to create an e-commerce website.
If you’re looking to get the correct results from your Magento website, concentrate on your online store’s aesthetics, customize topics based on your needs, create a responsive website, concentrate on powerful calls-to-action, leverage the fallback logic, and optimize your SEO. These easy tips will lead to your online store’s overall achievement and ensure that customers experience a pleasant journey from beginning to end.
Author Bio
Jeevan Kumar is a technology enthusiast and strong believer in agile product development. He is a Senior Content Strategist of Fortunesoft IT Innovations – Magento development company.