Magento is a leading E-commerce software development known to have helped thousands of retailers to build effective and efficient online product stores. Every year, it has been releasing new updates in a bid to make its users enjoy smooth operation and serve clients well. 2018 is here and many people are wondering which features could be new to Magento platform this time. Well, a lot has been added to the software to not only enhance digitalization of products but also to make sure customer service is taken to a level higher than before. Magento Development Company can utilize features to make more intuitive online stores for brand owners.
Full Page Caching-This feature is available in both Economic, community and Magento 2. Instead of your web server using queries to render pages, this new feature makes Magento in a static file that allows your website pages to be processed faster, 1-2 seconds at most.
Magento 2
Magento comes with the new feature Enterprise Edition 2.1 in this feature they offer new features that simplify the use of eCommerce sites for both retailers and customers.
Staging and Preview
Staging and Preview feature allow you to schedule and preview updates to products, categories, promotions, and descriptions. Another part of this feature is the new timeline dashboard that enables you to clearly see what is scheduled to happen on this site so you can easily track sales process and later analyze the impact you had on it.
Elastic Search
Elastic Search which ensures you high-quality search results and is easier to set up, scale and manage. This search engine supports 33 languages out-of-the-box, and allow you to set your own stop words, synonyms, and attributes weighting to deliver better search results.
PayPal enhancements
PayPal enhancement for the streamlined checkout. In which they include the implementation of PayPal in-context checkout, so the customer can use PayPal without leaving your site. With this feature, the storing of credit card information can be done in a safe way.
Business Management Tool
Last feature key is Business Management Tool in this they are made intuitive and easy to use in order to simplify the process for the retailers. With the drag-and-drop tools, retailers can customize and save admin views or quick access to products, customers, and other information.
eCommerce
Visual Search Button
Here, Pinterest is launching a way to search for products with your Smartphone camera. Pinterest is going to be rolling out an improved visual search button feature – that will allow you to automatically perform a visual search for all the items in the frame of your camera. This feature could be used to find the furniture you see on a TV show or in a restaurant, a person on the street(in that case, Don’t forget to turn the flash off) it can even work on car parts, the clothes you see on a celebrity, the possibilities are endless.
Micro Moments
The feature Micro Moments could drive Pinterest closer to its competitors. This visual tool eliminates a lot of steps a potential customer would usually go through and coincides with the shift to micro-moments instead of a long research process, and marketers turning to map making instead of storytelling.
Pinterest is monetizing on the fact that people live on-the-go and don’t necessarily research every item they buy. A new “shopping cart” feature, accessible across all platforms where the users have active accounts, will also play its part in enhancing the overall commerce experience.
Dash Button Program
In This, Amazon announced they are expanding the Dash button Program. If you are not familiar with them, Dash button are small devices that allow customers to place an order for specific products. Every button is specific to a different company. That’s mean you’ll be now able to get up 150 different buttons from the likes Lavazza, Play-Doh, Red Bull, Schwarzkopf and many more, meaning you’ll never have to leave your house to go shopping again.
To conclude, the new versions are more targeted to increase customer satisfaction and make retailers serve their clients well. For example, there is now the key product search where client’s simple use words to search for products and make clients to easily find products. Clients can now choose payment options and keep it their favorites so that they don’t need to select a payment option every time they purchase goods from an online store. You will really enjoy because it is one of the best technologies meant to smoothen online business operations. Keep in mind you need the best Magento Development Company to make your site well developed and fully functional.
About The Author:
The author is Harshal Shah, CEO, and founder of Elsner Technologies PVT LTD which is a Magento development company that offers Magento development services. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real-life problems with the power of IT.